BIA/Kelsey forecast indicates mobile is on track to become fourth largest local media by 2019 CHANTILLY, Va. (April 22, 2015) – In the spring update to its U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the U.S....

iHeartMedia’s KIIS-FM in Los Angeles moves up to become the highest revenue-generating U.S. radio station in 2014, earning $65.9 million in advertising revenues CHANTILLY, Va. (April 1, 2015) – iHeartMedia’s contemporary hit radio (CHR) station KIIS-FM in Los Angeles,...

GOLOCAL recognizes the best local marketing initiatives of national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media and marketing in 2015 CHANTILLY, Va. (March 30, 2015) – BIA/Kelsey today announced the winners of the 2015 GOLOCAL Awards,...

New vertical industry advertising report profiles local media spending trends in the health care category CHANTILLY, Va. (March 24, 2015) – In a new report titled, “Insights into Local Advertising – Health Care Vertical,” BIA/Kelsey estimates health care organizations...

GOLOCAL recognizes the best local marketing initiatives of national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media and marketing in 2015 CHANTILLY, Va. (March 10, 2015) – In a forthcoming update to its Annual Local Media Forecast,...

New report looks at the drivers and best practices and maps the trajectory for local on-demand services CHANTILLY, Va. (March 5, 2015) – A new report by BIA/Kelsey suggests the rise of the “local on-demand economy” (also referred to as the sharing economy or...

New report features performance and cost analyses of sales structures; outlines keys to attracting top digital sales talent CHANTILLY, Va. (Feb. 27, 2015) – Traditional media companies struggle with how to build optimal digital sales organizations. The conversation...

Emerging reseller/marketing services layer in local media an opportunity to provide SMBs cost-effective access to digital marketing toolsets used by larger enterprises CHANTILLY, Va. (Feb. 25, 2015) – BIA/Kelsey today released a new report that examines the...

Findings from the new report, “Franchise SMBS – Advertising & Marketing Trends,” will be highlighted at the BIA/Kelsey NATIONAL conference, March 25-27, in Dallas CHANTILLY, Va. (Feb. 23, 2015) – Franchises are upping their spending on advertising and promotion...

Long-term success for CLOs hinges on several factors, including the industry’s ability to address sales structure hurdles and the development of industry standards CHANTILLY, Va. (Feb. 20, 2015) – BIA/Kelsey today released a new Insight Paper that highlights industry...