Program features 40-plus speakers from locally focused national brands, agencies, media and platforms, with keynotes by Google, Facebook, Kenshoo, Geary LSF, bizHive and PricewaterhouseCoopers CHANTILLY, Va. (Feb. 10, 2015) – National brands, franchises and...

New report examines the challenges of multi-location advertising in the mobile age; offers a view into the national-to-local marketing opportunity, which is the focus of the upcoming BIA/Kelsey NATIONAL conference, March 25-27, in Dallas CHANTILLY, Va. (Jan. 29, 2015)...

National brands are invited to nominate their local marketing successes; finalists will be showcased and category winners announced at BIA/Kelsey NATIONAL, March 25-27, in Dallas CHANTILLY, Va. (Jan. 9, 2015) – BIA/Kelsey today announced a call for entries for the...

Predictions about Apple Pay, same-day delivery and local programmatic bidding among those being presented today at BIA/Kelsey’s LEADING IN LOCAL: Interactive Local Media conference, in San Francisco CHANTILLY, Va. (Dec. 3, 2014) – BIA/Kelsey has released three of its...

Survey also finds 44.3% of ‘SMB Plus Spenders’ reward frequent customers with loyalty programs CHANTILLY, Va. (Nov. 11, 2014) – As the 2014 holiday shopping season gears up, consumers can expect to see an avalanche of promotions and discount offers, not only from...

Google, Microsoft, Infogroup among the industry leaders set to examine the latest innovations and trends in search marketing at BIA/Kelsey’s upcoming LEADING IN LOCAL: Interactive Local Media conference, Dec. 3-5, in San Francisco CHANTILLY, Va. (Nov. 5, 2014) – A...

BIA/Kelsey’s Media Ad View Plus® forecast will provide nationwide and local spending data for 94 business categories WESTERVILLE, Ohio (Oct. 27, 2014) – Sales Development Services, Inc. (SDS), parent company of AdMall, announced its newest partnership with BIA/Kelsey....

SMB 'Plus Spenders' plan to allocate significant time and 17.4% of marketing budgets to social media this year; Findings to be featured at LEADING IN LOCAL: Interactive Local Media, Dec. 3-5, San Francisco CHANTILLY, Va. (Oct. 23, 2014) – The data coming out of the...

BIA/Kelsey’s newly released U.S. Local Media Forecast 2015 indicates online/digital will account for more than one-quarter of total local media revenues next year CHANTILLY, Va. (Sept. 22, 2014) – In its new U.S. Local Media Forecast 2015, BIA/Kelsey forecasts total...

Findings will be presented at the LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans CHANTILLY, Va. (Sept. 15, 2014) – In the latest wave of BIA/Kelsey’s “Local Commerce Monitor” (LCM 18, July 2014), an ongoing study of the advertising...