Forthcoming U.S. Local Media Forecast 2015 indicates SMBs are responsible for more than one-third of total local ad spending CHANTILLY, Va. (Sept. 3, 2014) – In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media...

Attendees will learn what’s inside today’s SMB digital marketing toolkit and get an advance look at the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans CHANTILLY, Va. (Aug. 14, 2014) – BIA/Kelsey will preview its latest...

Initial speaker lineup features local media and SMB digital marketing leaders from Acxiom, Facebook, Groupon, NOLA Media Group, ReachLocal, Sprint, Yelp and YPG CHANTILLY, Va. (July 17, 2014) – BIA/Kelsey estimates more than 10 million small and medium-sized...

New BIA/Kelsey Insight Paper explores the drivers and challenges surrounding content marketing’s resurgence among small to medium-sized businesses CHANTILLY, Va. (June 25, 2014) – The shift from performance to engagement marketing is not lost on small and medium-sized...

Future Stars program celebrates innovation in SMB digital marketing solutions; qualified startups will be showcased at LEADING IN LOCAL: SMB Digital Marketing, Sept. 22-24, in New Orleans CHANTILLY, Va. (June 16, 2014) – BIA/Kelsey today announced a call for startups...

New insight report explores value of phone calls to small businesses in the smartphone era CHANTILLY, Va. (June 4, 2014) – Mobile search will generate 73 billion calls to businesses in  2018, up from 30 billion in 2013, according to BIA/Kelsey’s latest mobile local...

During the forecast period, native social advertising revenues will grow at a 38.6% CAGR; social mobile at a 38.3% CAGR; and locally targeted social advertising at a 31.6% CAGR CHANTILLY, Va. (May 15, 2014) – In its latest U.S. Social Local Media Forecast (2013-2018),...

Winners announced on-stage at this week’s BIA/Kelsey LEADING IN LOCAL: The National Impact conference ATLANTA, Ga. (May 9, 2014) – BIA/Kelsey announced the winners of the inaugural GOLOCAL Awards, sponsored by Balihoo, at this week’s LEADING IN LOCAL: The National...

Local media market will grow faster than previously forecast through 2018 CHANTILLY, Va. (April 28, 2014) – In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising...

Top business categories driving industry revenue include auto dealers, wireless telecommunications, hospitals and full-service restaurants CHANTILLY, Va. (April 24, 2014) – BIA/Kelsey, adviser to companies in the local media industry, forecasts the local television...