News Room
Press Releases“The Internet Radio Revolution Has Arrived:” New Report by BIA/Kelsey Examines How Platforms, Services, Audiences and Advertisers are Reinventing Audio
New business models are forming around new audience behaviors supported by technology advances CHANTILLY, Va. (April 16, 2014) – A new report by BIA/Kelsey shows that Internet Radio is changing consumer listening habits and the industry economics are starting to...
U.S. Mobile Local Ad Revenues to Reach $4.5 Billion in 2014
Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers CHANTILLY, Va. (April 10, 2014) – U.S. mobile local advertising revenues will reach $4.5 billion...
“Phone Calls Are The New Click:” New Report by BIA/Kelsey Focuses on Mobile Local Lead Attribution for SMBs
With smartphone call volume increasing so does the use of mobile local search and direct dialing from devices, therefore enabling better lead attribution for SMBs CHANTILLY, Va. (April 8, 2014) – A new report by BIA/Kelsey shows the smartphone revolution is only just...
Small Business Owners Shift Investment from Customer Acquisition to Customer Engagement – new Report by Manta and BIA/Kelsey
COLUMBUS, Oh. and CHANTILLY, Va. (April 2, 2014) – A new report by Manta and BIA/Kelsey reveals that, for the first time, small businesses are investing more of their time, money and resources on strengthening relationships with existing customers versus acquiring new...
WTOP Leads Radio Station Revenues for Fourth Consecutive Year; Overall Industry Revenues Remain Steady at $14.8 Billion in 2013
Stations embracing a multi-platform approach experiencing revenue growth CHANTILLY, Va. (March 26, 2014) – For the fourth consecutive year, Hubbard Radio’s all-news station, WTOP, remained the country’s top revenue producer in 2013, according to the first edition of...
Multi-Location Businesses Investing Aggressively in Digital for Local Marketing – New Report from BIA/Kelsey and Surefire Social
Findings from the report, including how brands and multi-location businesses harness the power of their local affiliate networks for digital local marketing strategies, will be presented during March 25 webinar CHANTILLY, Va. and HERNDON, Va. (March 12, 2014) – A new...
Call for Entries Now Open for BIA/Kelsey GOLOCAL Awards, Celebrating the Local Marketing Initiatives of National Brands
National brands are invited to nominate their local marketing successes; finalists will be showcased and winner announced at LEADING IN LOCAL: The National Impact, May 7-9, in Atlanta CHANTILLY, Va. (March 6, 2014) – BIA/Kelsey today announced a call for entries for...
BIA/Kelsey’s ‘LEADING IN LOCAL: The National Impact’ Conference to Examine Local Digital Marketing Initiatives of Brands, Franchises and Multi-Location Businesses
Initial speaker lineup features local leaders from national brands, agencies, media and platforms, including Gannett's G/O Digital, YP, LivingSocial, ReachLocal, Scion and The Weather Channel CHANTILLY, Va. (March 5, 2014) – National brands, franchises and...
Hispanic Consumers Outpace Non-Hispanics in Use of Social and Mobile Sources for Local Shopping Information
BIA/Kelsey will present data on Hispanic digital media usage and local shopping behaviors from its Consumer Commerce Monitor study during a webinar this Thursday, Feb. 27 CHANTILLY, Va. (Feb. 25, 2014) – Hispanic consumers are outpacing non-Hispanics in their adoption...
Mark Fratrik, Ph.D., Promoted to Senior Vice President at BIA/Kelsey
Respected economist and media expert, Fratrik is frequently quoted on the state of the local media industry, including online, digital and mobile trends CHANTILLY, Va. (Feb. 19, 2014) – BIA/Kelsey, advisor to companies in the local media industry, today announced the...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
