‘Attribution: The Next Phase in the Age of Mobile Advertising’ spotlights the reality that most U.S. retail spending happens offline but is increasingly influenced by mobile engagement CHANTILLY, Va. (Jan. 16, 2014) – A new report by BIA/Kelsey reveals the tipping...

Expanded analyst team supports BIA/Kelsey’s growth strategy, increases breadth of research and advisory capabilities and depth of digital media industry expertise for client engagements CHANTILLY, Va. (Jan. 14, 2014) – BIA/Kelsey, advisor to companies in the local...

New state-of-the-industry report points to retransmission consent rate agreements and digital offerings as generating substantial cash flows and investor confidence CHANTILLY, Va. (Dec. 19, 2013) – As local television stations continue to generate substantial cash...

The firm’s latest forecast indicates native social ad revenues are growing at a significantly faster pace than social display, the predominant social ad category CHANTILLY, Va. (Dec. 18, 2013) – The fall update to BIA/Kelsey’s U.S. Social Local Media Forecast...

CHANTILLY, Va. (Dec. 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the promotion of Celine Matthiessen to Vice President, Insights and Analysis. Matthiessen oversees BIA/Kelsey’s Insights and Analysis division, which...

The report delves into technologies and strategies for engaging users while shopping, influencing their behavior, facilitating conversions and leveraging behavioral data CHANTILLY, Va. (Dec. 9, 2013) – BIA/Kelsey, advisor to companies in the local media industry,...

Location targeted mobile advertising will account for more than half of overall U.S. mobile ad spending in 2017 CHANTILLY, Va. (Nov. 19, 2013) – In the midyear update to its Annual U.S. Local Media Forecast (2012-2017), BIA/Kelsey projects total U.S. local media ad...

New state-of-the-industry report shows local radio stations with fourth largest share of local ad revenues, behind direct mail, newspapers and TV CHANTILLY, Va. (Nov. 12, 2013) – The local radio market is growing, albeit at a more moderate pace than it once did, by...

Local Commerce Monitor UK study reveals UK SMBs use more than 5 different types of media to engage with customers CHANTILLY, Va. (Oct. 28, 2013) – Social Media channels have registered big gains in usage among UK SMBs during the past 12 months, according to the second...

Nov. 6 webinar will preview findings from the new BIA/Kelsey Consumer Commerce Monitor™ survey, which examines how U.S. local consumers are evolving their use of traditional and online channels to find, engage and transact with local-serving businesses CHANTILLY, Va....