News Room
Press ReleasesU.S. Local Ad Revenues to Reach $148.8B in 2019, According to BIA’s Updated Local Advertising Forecast
BIA raising original estimate slightly based on strong economy, early political advertising and strength of mobile advertising CHANTILLY, Va. (July 9, 2019) – In an update to its U.S. Local Advertising Forecast 2019, BIA Advisory Services forecasts the total local...
Local Advertising for Quick Serve Restaurants Expected to Hit $4 Billion This Year, With High Use of Direct Mail and Embrace of Mobile Targeting, According to New BIA Vertical Report
Report Includes Local Case Study from MRI-Simmons to Examine Ad Spend Versus Media Consumption in Washington, DC CHANTILLY, Va. (June 24, 2019) – The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local...
AT&T Media 2019 Strategy Outlined in Release of New BIA Report
Report explains each major step of AT&T’s investment in video and digital advertising, along with its execution strategy. CHANTILLY, Va. (June 10, 2019) – In a just released report, AT&T Media Strategy 2019, BIA Advisory Services explores the...
Small Businesses Will Buy Advertising Across Eight to 15 Different Platforms This Year, According to BIA’s U.S. SAM™ Survey
Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according to BIA’s U.S. SAM™ Survey of Advertising and Marketing. Businesses...
Local Radio Stations Rank Among Top 5 Most Significant Ad Platforms; Overall Ad Revenue Dipped Slightly from Prior Year to $14.2 B in 2018
Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively...
Auto Dealers, Local Dealer Associations, and Manufacturers Projected to Spend $11.3 Billion on Local Advertising in 2019, According to New BIA Vertical Report
Auto Dealers, Local Dealer Associations, and Manufacturer Ad Spending Accounts for 76 Percent of Total Advertising for Auto Vertical. CHANTILLY, Va. (March 6, 2019) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,” BIA...
Local Advertisers Expect to Maintain Last Year’s Overall Ad Spending, with Shifts to Increase Spend on Mobile and Social, According to BIA’s U.S. SAM™ Survey
Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most local advertisers nationwide will...
National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya
The new report examines franchise local marketing trends, including advertising budget allocations, top media channels and ROI by marketing channel. CINCINNATI, Ohio (Jan. 8, 2019) – National brands are expected to spend $62.7 billion in 2019 to target local...
Two-Thirds of Marketing Budgets Go to Local Advertising, Across All Sizes of Businesses, According to BIA Advisory Services’ SAM™ Survey
CHANTILLY, Va. (Oct. 18, 2018) – BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM™) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and...
BIA Releases First Radio Version of its Local Market Intelligence Platform BIA ADVantage
Local market forecasts for all 268 Radio and 210 TV markets available in BIA’s digital data platform. Data valuable for budgeting and selling on both nationwide and local level. CHANTILLY, Va. (Sept. 25, 2018) – BIA Advisory Services, the leader in broadcasting and...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
