News Room
Press ReleasesLocal Ad Spending in Los Angeles to Top $9.1 Billion in 2018, with Statewide Spending Reaching $18.8 Billion; Retail, General Services and Financial/Insurance Verticals Are Among Top Spenders, According to BIA Advisory Services
LOCAL IMPACT Los Angeles on July 12 will explore mobile, television, direct mail and digital advertising channels, local marketing automation, and advertiser spending intentions to present a comprehensive analysis of the local media marketplace in California....
Local Business Leads from SalesFuel’s AdMall Integrated into BIA ADVantage to Identify Digital Sales Opportunities
New data integration part of continuing alliance between BIA and SalesFuel to deliver local market sales and advertising intelligence through their proprietary data platforms. Chantilly, VA (Jun 11, 2018) – BIA Advisory Services today announced the...
BIA Integrates Local Television Audience Data from comScore into its Advertising Intelligence Platform BIA ADVantage
comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage Chantilly, VA (May 30, 2018) – BIA Advisory Services today announced it has integrated comScore’s local television audience...
Ad Spending in Local TV and Location-Targeted Mobile to Reach Nearly $43 Billion in 2018
New report examines how marketers are using television and mobile to design effective advertising campaigns across multi-platforms CHANTILLY, Va. (May 8, 2018) –BIA Advisory Services estimates advertisers will spend $20.8 billion in local television and $22.1 billion...
Google to Dominate Local Digital Advertising in 2018, According to BIA Advisory Services
LOCAL IMPACT DC event on May 10 will forecast share of wallet between digital and traditional media both nationwide and in local markets CHANTILLY, Va. (May 7, 2018) Local search advertising on Google and local advertising on YouTube will top $19 billion nationwide...
BIA Forecasts Local Television Station Revenue to Reach $27.68 B in 2018 Driven by Strong Political and Digital Advertising
BIA’s television forecast also indicates retransmission consent fees will add another $8.44B CHANTILLY, Va. (April 30, 2018) – BIA Advisory Services’ U.S. local advertising forecast indicates it will be a solid year for the television industry, with local television...
Local Ad Spending in Baltimore-Washington Will Top $7.9B in 2018; Led by Retail, Finance/Insurance and General Professional Services, According to BIA Advisory Services
LOCAL IMPACT DC event on May 10 will examine nationwide and local advertising spending, media trends, digital, and advertising technologies CHANTILLY, Va. (April 12, 2018) Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in...
Local Radio Stations Now Rank Fifth Most Significant Local Advertising Platform as Overall Ad Revenue Dipped Slightly from Prior Year to $13.87 B in 2017
Two new BIA Reports examine the state of the radio industry to explain the effect of new audio competition, audience levels, programming trends, transactions and provide market profiles of Nielsen Audio-rated stations CHANTILLY, Va. (April 5, 2018) – The digital...
Improvements in Advanced TV Will Facilitate Reaching Local Audiences and Propel the Local Video Advertising Marketplace in 2018 and Beyond
Local Video Ad Sales Expected to Hit $37 Billion By 2022 CHANTILLY, Va. (February 6, 2018) – Progress in Advanced TV and the industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video...
BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond, as Advertisers Embrace Location-Targeted, Social and Web Platforms
CHANTILLY, Va. (Feb. 1, 2018) – Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/Kelsey’s U.S. Local Advertising Forecast 2018: Mobile and Social estimates. An additional $3.1 billion in...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
