News Room
Press ReleasesBIA/Kelsey Forecasts U.S. Local Advertising Revenue to Increase 5.2 Percent in 2018 to $151.2B; Largest Annual Increase in Five Years
BIA/Kelsey’s new ad forecast reveals the mixture of a robust economy going into 2018, a competitive political landscape and significant growth in mobile/social media will drive significant increase in the local advertising revenue. CHANTILLY, Va. (Dec. 6, 2017)...
50 Percent of Higher Spending Small Businesses Plan to Maintain Current Ad Spend In 2018 And Increase Allocation of Budget To Digital, According To New BIA/Kelsey Advertiser Survey
New research shows sponsorships/giveaways and mobile channels will have the largest increase in usage while broadcast and cable will experience the biggest declines. CHANTILLY, Va. (Oct. 31, 2017) – Half of higher spending small and medium-sized businesses (SMBs)...
Restaurants Among 2017 Top Six Spenders in Georgia’s $4.1B Local Advertising Marketplace, According to BIA/Kelsey
LOCAL IMPACT Atlanta on October 12 will examine nationwide and local advertising trends in Georgia with speakers from Coca-Cola, GroundTruth, Reveal Mobile, ReachLocal and UberMedia. CHANTILLY, Va. (September 18, 2017) Local advertising spending in the state of...
U.S. Local Ad Revenues to Exceed $174B in 2021 Powered by Strong Growth in Mobile, Social and Local Video, according to BIA/Kelsey’s Updated 2017 Local Advertising Forecast
Mobile Replaces Radio in the Top Five Media; Direct Mail Remains Dominant Player CHANTILLY, Va. (July 12, 2017) – In the midyear update to its U.S. Local Advertising Forecast 2017, BIA/Kelsey forecasts the overall local media marketplace to experience consistent...
Financial/Insurance Services Among 2017 Top Five Spenders in New York State’s $13.7B Local Advertising Marketplace, According to BIA/Kelsey
LOCAL IMPACT New York on July 12 at the IAB Ad Lab will examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced TV. CHANTILLY, Va. (June 27, 2017) Local advertising spending...
MediaMax Network and BIA/Kelsey Partner to Deliver Critical Perspective on Local Advertising Landscape
MediaMax and BIA/Kelsey present key findings about national advertisers’ increasing investment in local activation May 17, 2017 – Valhalla, NY – MediaMax Network (MMN), the leading provider of local advertising solutions, announces a new partnership with BIA/Kelsey to...
BIA/Kelsey Forecast Reveals Local Ad Spending in California to Top $18.5B in 2017 with Retail, General Services and Automotive Top Spenders; Real Estate Fastest Growing Vertical
LOCAL IMPACT Los Angeles on June 7 will Explore TV, Mobile, Video and Social Advertising Spending, Media Trends, Digital Competition, and Voice and AI Search CHANTILLY, Va. (May 10, 2017) Local advertising in the state of California will reach $18.5 billion in 2017...
BIA/Kelsey and comScore Partner to Provide an Integrated, Full View into Local Television Markets
comScore station-level local television data will be integrated into BIA/Kelsey’s broadcast products to deliver local market audience/ratings metrics Chantilly, VA (April 21, 2017) – BIA/Kelsey and comScore announced a new partnership today that will integrate...
BIA/Kelsey Reports Local Television Station Revenue Reached $28.4 B in 2016; Retransmission Fees, Over-the-Air and Digital Revenue Contribute to a Strong Year
BIA/Kelsey will now include retransmission consent estimates in its five-year television forecast CHANTILLY, Va. (April 20, 2017) – Retransmission consent agreements between local television stations and cable/satellite companies contributed to total...
Share Rocket and BIA/Kelsey Announce Partnership to Deliver Local TV Station Social Media Ratings Data
Share Rocket data will be delivered via BIA/Kelsey's broadcast products; the firms are co-publishing the paper, "Local TV Station Roadmap for Monetizing Social Media," to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4, 2017) –...
Press Relations
Interview requests, media inquiries, conference press passes, please contact:
Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991
