News Room
Press ReleasesBIA/Kelsey Reports Local Television Station Revenue Reached $28.4 B in 2016; Retransmission Fees, Over-the-Air and Digital Revenue Contribute to a Strong Year
BIA/Kelsey will now include retransmission consent estimates in its five-year television forecast CHANTILLY, Va. (April 20, 2017) – Retransmission consent agreements between local television stations and cable/satellite companies contributed to total...
Share Rocket and BIA/Kelsey Announce Partnership to Deliver Local TV Station Social Media Ratings Data
Share Rocket data will be delivered via BIA/Kelsey's broadcast products; the firms are co-publishing the paper, "Local TV Station Roadmap for Monetizing Social Media," to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4, 2017) –...
Digital Revenues for U.S. Radio Industry Continue to Rise As OTA Numbers Remain Steady at $14.1 B in 2016, According to New BIA/Kelsey Report
News/Talk Category Bumps Higher for the Year, As Hubbard’s WTOP-FM Retains Lead Spot among the Top 10 Revenue-Generating U.S. Radio Stations In 2016 CHANTILLY, Va. (March 28, 2017) – The digital advertising income of U.S. radio stations continued its ascent in 2016,...
Majority of Franchisees Use Co-Op Dollars for Advertising & Promotion, According to New BIA/Kelsey Report
New report provides insights into franchisee advertising activities and trends, including how they spend co-op advertising incentives across traditional and digital media. CHANTILLY, Va. (March 16, 2017) – A new report from BIA/Kelsey titled “Advertising and Marketing...
Local Ad Spending in Texas to Top $13B in 2017; Led By Healthcare, Retail and Restaurants, According to BIA/Kelsey Forecast
LOCAL IMPACT Dallas on April 5 will Explore Advertising Spending, Media Trends, Digital Competition, and Local Marketing Technology CHANTILLY, Va. (March 9, 2017) – Local market advertising in the state of Texas will reach $13 billion this year across 19 markets,...
BIA/Kelsey Survey: Plus Spending SMBs Increasing Their Ad Budgets in 2017 to Include Over 20 Different Media
Proprietary survey of small to medium-sized businesses (SMBs) that spend at least $25,000 a year on marketing reveals increased spending plans and use of multiple platforms for 2017. CHANTILLY, Va. (Feb. 27, 2017) – New findings from BIA/Kelsey's proprietary research...
BIA/Kelsey Predicts Transition to ATSC 3.0 Will Drive Significant Incremental Revenue for Large and Medium Market Stations in Three Years
New BIA/Kelsey report examines the conversion to the ATSC 3.0 standard from a business perspective, explaining the effect on advertising revenue, television viewership and digital competition. CHANTILLY, Va. (Feb. 14, 2017) –An in-depth review of the commercial...
BIA/Kelsey Estimates Spending on Local Video Advertising to Grow by $5 Billion by 2021; Programmatic Could Garner a Portion
New BIA/Kelsey Insight Paper examines economic potential of local programmatic TV alongside the growth of the local video ad marketplace and features interviews with a panel of industry experts. CHANTILLY, Va. (Feb. 2, 2017) – BIA/Kelsey’s latest ad forecast reveals...
Location-Targeted Mobile Ad Spend to Reach over $32 Billion in 2021
Complimentary report reveals location-targeted ad spend will be 45 percent of overall mobile ad revenues by 2021. CHANTILLY, Va. (Jan. 24, 2017) – A new BIA/Kelsey Industry Watch report, “Getting to $72 Billion: BIA/Kelsey's Mobile Ad Revenue Forecast,” explores one...
BIA/Kelsey Analysts Identify Local Advertising and Marketing Trends to Watch in 2017
Predictions cover emerging technologies, trends and opportunities for print, broadcast, mobile, social and digital media companies. CHANTILLY, Va. (Jan. 11, 2017) –BIA/Kelsey has released four of its top trends to watch in local media in 2017. These predictions are...
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