News/Talk Category Bumps Higher for the Year, As Hubbard’s WTOP-FM Retains Lead Spot among the Top 10 Revenue-Generating U.S. Radio Stations In 2016 CHANTILLY, Va. (March 28, 2017) – The digital advertising income of U.S. radio stations continued its ascent in 2016,...

New report provides insights into franchisee advertising activities and trends, including how they spend co-op advertising incentives across traditional and digital media. CHANTILLY, Va. (March 16, 2017) – A new report from BIA/Kelsey titled “Advertising and Marketing...

LOCAL IMPACT Dallas on April 5 will Explore Advertising Spending, Media Trends, Digital Competition, and Local Marketing Technology CHANTILLY, Va. (March 9, 2017) – Local market advertising in the state of Texas will reach $13 billion this year across 19 markets,...

Proprietary survey of small to medium-sized businesses (SMBs) that spend at least $25,000 a year on marketing reveals increased spending plans and use of multiple platforms for 2017. CHANTILLY, Va. (Feb. 27, 2017) – New findings from BIA/Kelsey's proprietary research...

New BIA/Kelsey report examines the conversion to the ATSC 3.0 standard from a business perspective, explaining the effect on advertising revenue, television viewership and digital competition.  CHANTILLY, Va. (Feb. 14, 2017) –An in-depth review of the commercial...

New BIA/Kelsey Insight Paper examines economic potential of local programmatic TV alongside the growth of the local video ad marketplace and features interviews with a panel of industry experts. CHANTILLY, Va. (Feb. 2, 2017) – BIA/Kelsey’s latest ad forecast reveals...

Complimentary report reveals location-targeted ad spend will be 45 percent of overall mobile ad revenues by 2021. CHANTILLY, Va. (Jan. 24, 2017) – A new BIA/Kelsey Industry Watch report, “Getting to $72 Billion: BIA/Kelsey's Mobile Ad Revenue Forecast,” explores one...

Predictions cover emerging technologies, trends and opportunities for print, broadcast, mobile, social and digital media companies. CHANTILLY, Va. (Jan. 11, 2017) –BIA/Kelsey has released four of its top trends to watch in local media in 2017. These predictions are...

Report explores the new software category of sales enablement platforms and how it is optimizing the tasks of hiring, reporting and management CHANTILLY, Va. (December 6, 2016) – A new research report from BIA/Kelsey suggests there's a need for sales leadership to...

Report explores the use of SEO tools in the changing landscape of online marketing, specifically how to plan and calibrate regional and local marketing investments in a multichannel environment. CHANTILLY, Va. (Dec. 5, 2016) – A new research report from BIA/Kelsey...